Gen Z is broadly defined as the 72 million individuals born between 1997 and 2012. When it comes to marketing to the Gen Z audience, the generic marketing strategies and approaches that…
Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast…
The importance of sustainability in retail has never been so crucial, especially when it comes to fashion and luxury brands. In today’s world, sustainability is so much more than just a buzzword…
The environmental concerns we’re facing today require new ways of thinking and acting in our consumer and business lifestyles. Organisations and climate experts are urging us to make drastic changes, and many…
The importance of sustainability in the retail industry is globally rising to be a very vital consideration when creating a business plan. The integration of sustainability efforts is spreading tremendously, and through…
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those.…
