Ever wonder why fashion websites today seem to predict what you’re looking for before you even search? It’s not magic; it’s AI! In fashion e-commerce, AI is the behind-the-scenes powerhouse that’s turning…
The fashion industry has always been a leader in innovation - continually pushing boundaries and challenging the status quo. Today, AI, VR and AR in luxury fashion is undergoing a significant transformation…
Design Thinking has long been the preferred approach for tackling complex challenges with creativity and empathy. It’s not just a methodology but a mindset that prioritises the needs of the user and…
Whether you're a seasoned e-commerce veteran or just dipping your toes into the digital marketplace, one thing's for certain: the landscape is evolving at an unprecedented pace. And at the heart of…
Over the past few years in the digital marketing industry, platforms have released new and exciting technology that is completely changing the marketing world forever. Artificial intelligence has sneaked up, and it…
Artificial intelligence offers a new kind of customer experience that’s elevated and more immersive than ever before. When it comes to its impact, AI has had a significant one across many industries,…
Ever felt like the traditional way of doing things just doesn’t cut it anymore in our fast-paced, ever-evolving world? You’re not alone. That’s where Agile comes in, transforming the way we approach…
If you're navigating the bustling world of B2C (business-to-consumer) marketing, you know how crucial it is to stand out. In a sea of companies vying for attention, how do you ensure your…
Have you ever taken a second to think about how far web design has come? Here at Appnova, we’re immersed in the world of design, every day of the week, and it…
Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the…
The start of the story for digital marketing can be traced back to the late 1990s and early 2000s. Since then, a lot has changed! Over the last two decades, digital marketing…
Artificial Intelligence (AI) involves machines simulating human intelligence processes. This entails tasks such as learning, reasoning, problem-solving, and perception. Content Management Systems (CMS), on the other hand, are software solutions designed to…
