“Marketing is no longer about the stuff that you make, but about the stories you tell.” ― Seth Godin As marketers, we use storytelling to help customers understand our products. We use…
Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the…
In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social…
To blog or not to blog. That is the wrong question. The right one should be: is your blog visible at all? And replace blog with website, e-commerce or even social media.…
