Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the…
In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social…
Angelo Flaccavento – a fine writer and fashion connoisseur with a sociological approach to the game – recently dropped an interesting article on fashion’s fascination with storytelling. (At the latest round of…
Why adopt a lifestyle eCommerce? The recent research revealed that people’s attention spans are just as long as 8.25 seconds, says the CMO. That sounds appallingly bad for human evolution, doesn’t it.…
To blog or not to blog. That is the wrong question. The right one should be: is your blog visible at all? And replace blog with website, e-commerce or even social media.…
“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences…
