Did you know that 19 per cent of small companies struggle to increase their engagement and grow more followers on social media? Furthermore, almost every 2 in 3 business owners and managers…
Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a…
In 2021, TikTok celebrated a significant milestone, as it reached one billion active users. The news was announced in a press release in September. One of the main reasons why TikTok has…
Since its inception in 2016, the TikTok platform has grown tremendously. Statista said the average number of platform users in 2021 was 78.7 million. A social media channel can be a valuable…
Whilst many of us thought that Tiktok would only remain popular during the duration of the pandemic, it’s proven otherwise. The popular social media platform rose to power during COVID-19 when many…
The world of augmented reality (AR) is growing at a rapid pace – both Facebook and Snapchat have already started creating AR experiences for their own apps. It should come as no…
Social selling is the term given to selling online through social media. It’s a far more streamlined approach and, thanks to recent innovations such as chatbot checkouts or autofill for payment and…
It is no secret that as of January 2023, Instagram had over 2 billion monthly active users and over 500 million active daily users, Instagram is quickly becoming the future of eCommerce. With…
Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have…
Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70%…
If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of…
I’ll show you how great I am. You show me how great I am. Which do you prefer? Marketers spend billions persuading us that they’re the next hot thing, that we…
