The remaking of newspaper industry If it’s true that social media has virtually revolutionised how we interact with one another, then it is no surprise that the way in which we consume…
Uber vs. Lyft – Why does it matter to us? From Uber, Sidecar, Bla Bla Car and Lyft, altogether they are the epitome of today’s on-demand ridesharing market. Depending on your geolocation,…
Good airline websites have come a long way. For anyone who often travels abroad, you might be familiar with the cumbersome process of booking a flight online. As a regular traveller, I…
Myth 1: Mobile apps are winning the battle. ‘Our competitors are building apps. We GOTTA have one too!’ This was probably a reasonable conclusion back in 2009 when the app market…
![10 latest trends in digital marketing for beauty brands [Part.2]](https://appnova.appnovahome.com/wp-content/uploads/2015/10/10-latest-trends-in-digital-marketing-for-beauty-brands-Part-21.jpg)
The latest trends in digital marketing for beauty brands Following our previous blog article, here the additional five key trends in digital marketing for beauty brands. Leverage user-generated content Digitally-savvy brands are not…
Luxury mobile apps: Are we better connected? Traditionally, high-end customers are often believed to choose personalised customer services in bricks-and-mortar stores over online shopping when buying luxury products (Mckinsey & Company). But…
How has technology changed the food market? So Uber is now delivering food. It may not have come as a surprise to many. An increasing number of tech startups are tapping into…
About Pocket Wardrobe Appnova helped Pocket Wardrobe design and develop a fashion and lifestyle website and a mobile app where users can interact with fashion stylists, shop assistants and other in-the-know fashionistas.…
