Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases this way since the pandemic. In the UK, the online share of the jewellery retail market is…
If you are in the bathroom industry, competition is fierce, and you need to know how to set your business apart from the crowd. With that being said, let’s take a look…
About fifty years ago, the concept of "luxury" was very simple - it was a label that divided the haves and the have-nots. Brands like Christian Dior SA and Chanel are all…
The Sneakers segment in the UK is projected to grow by 7.47% (2022-2027) resulting in a market volume of US$5.25bn in 2027. At present, the sneaker resale market in the United States…
Every social media platform can benefit from some form of marketing strategy, including WhatsApp. WhatsApp marketing is a type of messenger marketing that promotes a brand through this channel. It’s little bit…
Gen Z is broadly defined as the 72 million individuals born between 1997 and 2012. When it comes to marketing to the Gen Z audience, the generic marketing strategies and approaches that…
The luxury watch market is one that has taken a knock, just like many other industries, due to COVID-19. Whilst the pandemic is still on-going, the market for most is returning back…
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience…
Did you know that 8 in 10 holiday shoppers are influenced by the Internet before they make a purchase? This statistic alone shows the importance of marketing effectively for the holiday period.…
Winter is just around the corner meaning that COVID-19 could create an even tighter grip on the possibility of brick-and-mortar stores’ reopening. These stores are already going through waves of opening and…
The reopening of brick and mortar businesses post COVID-19 has begun. Retail after COVID-19 will be markedly different from what customers might expect with many having to follow enforced COVID-19 safety practices…
The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the…
