Have you ever wondered why some luxury brands have that magical allure that effortlessly draws in high-end customers? No, it’s not just about their premium products! It’s about the stories they tell,…
Salt and pepper… Batman and Robin… Gin and tonic… Mickey and Minnie… Yes, you’ve probably guessed it; I’m listing things that go together perfectly! And, there’s another duo we can add to…
If you are in the bathroom industry, competition is fierce, and you need to know how to set your business apart from the crowd. With that being said, let’s take a look…
It seems that Instagram has made its decision. It is going to change…or update! The ranking algorithm is changing and now, so does the viewing! Adam Mosseri, Head of the Social Networking…
In order to create a profitable luxury furniture marketing strategy, you need to think about the bigger picture. It’s about more than simply creating beautiful furniture; it’s about reaching your target audience…
Did you know that every 1 in 2 consumers around the world says they now purchase based on a business’s brand values and impact? This statistic alone shows why purpose-driven marketing is…
Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders…
Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic…
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so…
Big brands and their smart advertising examples Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full…
As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even…
