The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
Fashion and VR: the very likely match. So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked…
Luxury and social Luxury brands established on ‘bespoke’ and ‘prestigious’ services were often wary of using social media. Many high-end travel brands often feared that social media would negatively affect their brand images by…
Parties, bottles of Krug, caviar, VIPs, Penelope Cruz, the Dalai Lama, Bono and 50 Cent talking about Kierkegaard, more champagne, white tigers, Russian gazillionaires, Mega Giga Super Yachts, Extra Top Models, Lenny…
It is normal for us, mere mortals, to make mistakes; our vulnerability, fallibility and unreliability make us do silly things, in life as on Instagram. Therefore, we are (kind of) excused when…
It took three people to write the following song. Seriously. Worldwide, the song has sold more than 6.6 million copies, making it one of the best selling singles of all time. Seriously.…
“Tattoos are like stories – they’re symbolic of the important moments in your life. Sitting down, talking about where you got each tattoo and what it symbolizes, is really beautiful.” Pamela Anderson,…
‘Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.’ Coco Chanel ‘Manchester United?’ said Michael Jackson, after watching a football match with Mohamed…
