If you are in the bathroom industry, competition is fierce, and you need to know how to set your business apart from the crowd. With that being said, let’s take a look…
About fifty years ago, the concept of "luxury" was very simple - it was a label that divided the haves and the have-nots. Brands like Christian Dior SA and Chanel are all…
Have you ever added a product to your online shopping cart and had a few similar suggestions pop up? Or perhaps you went to the store for a new pair of jeans,…
Metaverse, metaverse, and did we mention, metaverse? Everyone is talking about it, brands are investing in it and the rest of the world is left waiting to see how it all comes…
As the world turns to a more caring way of life where “treat yourself”, “spoil yourself” and “me time” are a regular occurrence, it only makes sense that the luxury industry is…
The luxury watch market is one that has taken a knock, just like many other industries, due to COVID-19. Whilst the pandemic is still on-going, the market for most is returning back…
Businesses need to stay on top of the trends that will affect their success in the retail space - all to stay ahead of the game of course. Embracing this change will…
Luxury is a word that we may have used to describe lots of things in the past, but when it comes to marketing, it has its own meaning entirely. Luxury products are…
From industries marketing their products on social media, pop-up shops, and advertisements, what does one specific industry do when purchasing factors depend on consumers having the ability to smell their product. What…
The past few months have turned the business world upside down. Everyone has been affected by the COVID-19 outbreak which has subsequently caused a drastic change to consumer lifestyles. Naturally, brands, particularly…
As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to…
As any luxury branding agency knows, luxury is all about perception. It’s the perception of being elite and the symbolic value that comes with that status. In the fashion industry, a world…
