The fashion industry has always been a leader in innovation - continually pushing boundaries and challenging the status quo. Today, AI, VR and AR in luxury fashion is undergoing a significant transformation…
Have you ever wondered why some luxury brands have that magical allure that effortlessly draws in high-end customers? No, it’s not just about their premium products! It’s about the stories they tell,…
Luxury lifestyle marketing, a world where opulence meets sophistication, is a unique facet of branding that transcends traditional advertising. It's not just about selling a product; it's about selling a dream, an…
The world of luxury ecommerce is an eclectic fusion of art and technological innovation. Navigating this space requires more than just understanding your audience; it's about captivating their senses and translating the…
The luxury goods market is worth $354.80 billion, and it’s expected to grow yearly by 3.38% between now and 2028. Part of this growth can be attributed to the technology boom we’re…
We spend a huge amount of time on social media today. In fact, research shows we spend roughly 2 hours and 31 minutes every single day on social media platforms. Savvy businesses…
About fifty years ago, the concept of "luxury" was very simple - it was a label that divided the haves and the have-nots. Brands like Christian Dior SA and Chanel are all…
Metaverse, metaverse, and did we mention, metaverse? Everyone is talking about it, brands are investing in it and the rest of the world is left waiting to see how it all comes…
As a luxury or fashion brand you need to take action to stand out in a crowded and competitive market. Putting effort into your marketing strategy and thinking of creative ways to…
Is luxury brand eCommerce at a tipping point? Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching…
Luxury retail experience: The taste of luxury It was the picture of a mega bonsai-like ‘fur tree’ hanging from the ceiling of Fendi’s pop-up store that caught my full attention recently. The…
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
