In 100 years, think of that shirt you just bought having the ability to change colours based on the temperature of your body, the amount of light that’s hitting the fabric, or…
The fashion industry since the start of the pandemic has plummeted with online sales. All over the globe, the market has been fighting against the effect of the virus; the US and…
eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your…
As tough as eCommerce in general is, manning a successful eCommerce fashion business is akin to trying to hold your head over water in a churning river — it’s not easy. On…
Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and…
Why adopt a lifestyle eCommerce? The recent research revealed that people’s attention spans are just as long as 8.25 seconds, says the CMO. That sounds appallingly bad for human evolution, doesn’t it.…
