Every fashion brand needs a good marketing strategy to help it stay ahead of its competition. With the global fashion eCommerce industry expected to reach $1.2 trillion by 2027, a good strategy…
Visual storytelling is a powerful tool for marketers to communicate their brand message and engage their target audience. It involves using visual elements such as images, videos, graphics, and animations to convey…
It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether…
Intimate wear is defined as the objects you wear under your clothes. These consist of bras, briefs, shapewear, sleepwear, thermals, loungewear, socks, and stockings. The intimate apparel industry has gone from being…
Luxury retail experience: The taste of luxury It was the picture of a mega bonsai-like ‘fur tree’ hanging from the ceiling of Fendi’s pop-up store that caught my full attention recently. The…
