Every fashion brand needs a good marketing strategy to help it stay ahead of its competition. With the global fashion eCommerce industry expected to reach $1.2 trillion by 2027, a good strategy…
The year 2023 is around the corner and luxury fashion brands will be looking for a luxury marketing plan that will bring them the expected results. For centuries, the meaning of luxury…
Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels. In general, when…
It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether…
Intimate wear is defined as the objects you wear under your clothes. These consist of bras, briefs, shapewear, sleepwear, thermals, loungewear, socks, and stockings. The intimate apparel industry has gone from being…
Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive…
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. With…
Instagram is one of the most popular image-sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways…
