The global beauty and cosmetic industry brings in a revenue of $571.10 billion. The industry is clearly thriving at the moment! One of the reasons why this market is flourishing is because…
Visual storytelling is a powerful tool for marketers to communicate their brand message and engage their target audience. It involves using visual elements such as images, videos, graphics, and animations to convey…
Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you…
Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels. In general, when…
3D printing has evolved over the last five years and is continuing to grow at a rapid pace. The industrial manufacturing sector is helping develop final products that are done at a…
In 100 years, think of that shirt you just bought having the ability to change colours based on the temperature of your body, the amount of light that’s hitting the fabric, or…
Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70%…
What a better way of looking for inspiration for the new season than following the advice of your favourite fashion influencer? In fact, 92% of consumers trust and influencer more than traditional…
Instagram is one of the most popular image-sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways…
Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and…
Is luxury brand eCommerce at a tipping point? Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching…
High-street brands and fashion recycling There has been a growing media attention on the amount of textile waste dumped in landfills in the UK. According to Ethical Fashion Forum, nearly 1.5 million…
