The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the…
Luxury retail experience: The taste of luxury It was the picture of a mega bonsai-like ‘fur tree’ hanging from the ceiling of Fendi’s pop-up store that caught my full attention recently. The…
Experiential marketing campaigns and Millennials. Tech-savvy millennials may seem to be glued to smartphone screens most of the time, but it is completely naive to say that real experiences no longer add…
