Over the past few years in the digital marketing industry, platforms have released new and exciting technology that is completely changing the marketing world forever. Artificial intelligence has sneaked up, and it…
GA4, or Google Analytics 4, is the newest version of Google's analytics platform. It is designed to provide businesses with more advanced and comprehensive insights into user behavior and website/app performance. GA4…
The eCommerce evolution began in 1991 when the Internet was made available for commercial use. By 2000, security protocols like DSL and HTTP were introduced, helping to ensure secure electronic transactions. Since…
Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. We’re show you’ve probably watched someone livestream before, whether on YouTube, Instagram,…
There are many trends that have accelerated due to the Covid-19 lockdowns, and quick commerce is one of them. But what is quick commerce? And, why is it so popular? In this…
No matter whether you sell hair accessories or the latest gadgets, you will want to make sure the buyer’s experience is as pleasant, convenient, and efficient as possible. One of the ways…
What is shopping’s latest trend? The frictionless! But what do we mean when we say Frictionless Shopping? Is it really such a new thing? Is it something we didn’t know and it…
Call it Holistic, Witty, Innovative, Timely and Relevant, Targeted or Strategic, Subliminal or Modern. Call it however you like. Use every word or buzzword that comes to your mind, but the truth…
Pinterest has long been seen as every DIYer’s bible. It’s a creative hub for sharing content and ideas, and then building visual boards to inspire your next big project. From planning your…
Every social media platform can benefit from some form of marketing strategy, including WhatsApp. WhatsApp marketing is a type of messenger marketing that promotes a brand through this channel. It’s little bit…
Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result,…
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that…
