Ever landed on a website that seemed to know exactly what you wanted before you even clicked? That’s the power of personalisation. But it’s not just about throwing a user’s name on…
Are you one of the billions tuning into the Paris Olympics at the moment? If Snoop Dogg turning up to the Equestrian in full dressage regalia wasn’t enough to pique your interest,…
Imagine this: a potential customer hears about your business, they search for you online, and within seconds, they form an opinion based on what they find. This is the power of your…
Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases this way since the pandemic. In the UK, the online share of the jewellery retail market is…
“Marketing is no longer about the stuff that you make, but about the stories you tell.” ― Seth Godin As marketers, we use storytelling to help customers understand our products. We use…
Chatbots – automated chat systems – have become sophisticated. Do you need to design and deliver that can interact with your customers? If you're a decision-maker right now, you may feel caught…
A digital transformation strategy is a plan of action that describes how a retail company needs to strategically reposition itself in the digital economy. As time goes on, customer habits change, and…
Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media…
Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast…
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that…
The latest digital trends in beer marketing As hot days have FINALLY reached the UK, we see almost every large grocery chain are clearing up a corner to get ready for the…
Why should big brands choose boutique agencies? “Big brands need a big media agency.” – Not anymore, as technological shifts have rendered this assumption obsolete. As advertising and marketing are expanding beyond…
