When you visit a website or open an app, what’s the first thing you feel? It's more than just the design that hits you - it's the overall vibe, the sense of…
Did you know that there are 359 million businesses around the world today? And chances are you’re competing with quite a lot of them! Creating a standout brand is both an art…
Have you ever wondered why some luxury brands have that magical allure that effortlessly draws in high-end customers? No, it’s not just about their premium products! It’s about the stories they tell,…
Did you know that 88% of customers who trust a brand will buy again? This stat alone confirms one thing: brand perception is everything. It's the invisible force that influences consumer decisions,…
p>Imagine walking into your favourite store, and the salesperson not only knows your name but also your style preferences and what you're likely to buy. That's the essence of personalisation in the…
Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer…
If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of…
Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new…
