Chatbots – automated chat systems – have become sophisticated. Do you need to design and deliver that can interact with your customers? If you're a decision-maker right now, you may feel caught…
Customer loyalty is something that we’ve all heard of and, in everyday life, it’s something we all take part in. Think about it, more often than not, you’ll have a go-to supermarket…
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that…
Unified commerce focuses on creating an environment where customers can fully experience a brand and in which retailers can then leverage a single, 360-degree customer view. Retailers must not only offer personalization…
As technology continues to evolve, the retail industry is constantly looking for new ways to improve the customer experience (CX) and stay ahead of the competition. In 2023, retailers will need to…
Customer experience for the next normal will be centred around a touchless future. The trend toward touchless technology and a contactless customer experience has been coming for as long as anyone can…
Arguably no industry has been hit harder this year than the hotel and hospitality one. In many cases it has put an immediate halt on any potential way to earn money which…
In a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep them coming back for more.…
As luxury retailers accept the inevitable and begin to invest in their e-Commerce offerings, a huge selling point for the more traditional brands is the potential to gather valuable information on their…
The digital ‘suit’ revolution? When BHS, the long-standing British department store, announced that it was on the brink of bankruptcy, the news took many by surprise. But what was more astounding for…
