Ever landed on a website that seemed to know exactly what you wanted before you even clicked? That’s the power of personalisation. But it’s not just about throwing a user’s name on…
Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media…
It’s a difficult, uncertain time for everybody at the minute. In our current state of unpredictability, it can be hard to know what the right thing to do is in relation to…
Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50%…
Is luxury brand eCommerce at a tipping point? Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching…
According to Carnegie Melon, only one book has been distributed in more copies than the Bible — the IKEA catalogue. First appearing in the University of Washington’s student newspaper, the thought-provoking quote…
The rise of ad blocking puts users back at the front You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers…
Instagram for brands: lifestyle vs. product content Two interesting posts from – as usual – DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At…
![From story-telling to story-showing: What makes a lifestyle eCommerce? [Part.2]](https://appnova.appnovahome.com/wp-content/uploads/2015/10/From-story-telling-to-story-showing-What-makes-a-lifestyle-eCommerce-Part-21.jpg)
Visually stunning, emotionally engaging lifestyle eCommerce sites This week, we focus on lifestyle eCommerce from both design and content perspectives. As already pointed out in the previous article, consumers’ attention spans tend to be…
Why adopt a lifestyle eCommerce? The recent research revealed that people’s attention spans are just as long as 8.25 seconds, says the CMO. That sounds appallingly bad for human evolution, doesn’t it.…
Why take an Agile approach to content creation? Agile – depending on who you are or what you do, the word could have different meanings and interpretations. However, every person who embraces…
![Do You Have a Powerful Content Marketing Strategy? [Infographic]](https://appnova.appnovahome.com/wp-content/uploads/2014/04/Do-You-Have-a-Powerful-Content-Marketing-Strategy-Infographic1.jpg)
Powerful Content Marketing Strategy Have you ever watched Power Rangers? (Those wearing colourful tight suits.) If yes, you know how each of them got its own superpower. (If not, imagine Avengers minus…
