Artificial Intelligence (AI) represents the technological frontier where machines imitate human-like intelligence, evolving from mere tools to adaptive systems. As AI interacts with information, scrutinises data, and uses these insights to influence…
Have you ever thought: how do consumers choose among products and services? What entices a consumer to pick one brand over another, or one version of a product in comparison to other…
Imagine needing a new mattress so you begin browsing online for the best option that would meet your needs. After finding one with good reviews, imagery, and a description of the bed’s…
There is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatically and consumer behaviour…
Fashion & Digital Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper…
