Is luxury brand eCommerce at a tipping point? Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching…
Luxury retail experience: The taste of luxury It was the picture of a mega bonsai-like ‘fur tree’ hanging from the ceiling of Fendi’s pop-up store that caught my full attention recently. The…
Fashion & Digital Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper…
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
