Customers increasingly value experiences, rather than things. With this backdrop, we’re noticing a shift in the way that consumers spend their money. If you can provide a fantastic experience, you can be…
Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you…
In 1969, Jimi Hendrix stepped on stage at Woodstock and delivered one of the most famous live musical performance of all time. It cemented his status not only as a musical great…
Is luxury brand eCommerce at a tipping point? Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching…
The death to Instagram’s organic reach Instagram has arguably been one of the most celebrated social media networks for brands to reach out their audience. And those who are not on Instagram…
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
Anti-Christmas Christmas Marketing: When do ads turn into fatigue? Brands whose businesses rely on gift-giving, by all means, have plenty of incentives to capitalise on Christmas/holiday seasons. In fact, some retailers even…
Instagram for brands: lifestyle vs. product content Two interesting posts from – as usual – DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At…
Fashion combining tradition and innovation As shops like Tiger and MUJI have proved it, the rise of eCommerce stores didn’t mean the demise of bricks and mortar. Actually quite far from the…
“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences…
DOGS, RIHANNA, LOL, ONE DIRECTION, CAT, CAT, CAT, ROFL, OMG, MEME, SPAM, SPAM, CAT, NICE QUOTE SUCH AS “LIFE IS JUST A BOWL OF CHERRIES”, LOL, CAT, DOG, OTHER KIND OF PET,…
‘Old Hare Krishna got nothing on you Just keep you crazy with nothing to do Keep you occupied with pie in the sky There ain’t no guru who can see through your eyes…
