When you visit a website or open an app, what’s the first thing you feel? It's more than just the design that hits you - it's the overall vibe, the sense of…
Did you know that there are 359 million businesses around the world today? And chances are you’re competing with quite a lot of them! Creating a standout brand is both an art…
Did you know that 88% of customers who trust a brand will buy again? This stat alone confirms one thing: brand perception is everything. It's the invisible force that influences consumer decisions,…
You'd have to be living under a rock not to know that the luxury footwear market is booming. The figures back it up as well! In fact, the global luxury footwear market…
Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer…
Customers increasingly value experiences, rather than things. With this backdrop, we’re noticing a shift in the way that consumers spend their money. If you can provide a fantastic experience, you can be…
Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you…
We do not want to sound like crazy hippies (even if there is nothing wrong about that!) but flowers are the future. The flower business is booming right now, so let’s ride…
With Italian luxury fashion brand Valentino recently requesting a court appeal to end it’s lease on their NYC Boutique on 5th Ave, it’s easy to imagine how the other high-end retail companies…
Did you know that every 1 in 2 consumers around the world says they now purchase based on a business’s brand values and impact? This statistic alone shows why purpose-driven marketing is…
The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of…
Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships…
