Brand awareness refers to the extent to which consumers are familiar with a particular brand and its products or services. It is a crucial aspect of marketing, as it can influence consumer…
Currently, carrying on with a ‘business as normal’ attitude isn’t going to work. In the wake of the ongoing Coronavirus pandemic, the majority of businesses and brands are having to find new…
Anti-Christmas Christmas Marketing: When do ads turn into fatigue? Brands whose businesses rely on gift-giving, by all means, have plenty of incentives to capitalise on Christmas/holiday seasons. In fact, some retailers even…
