Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. We’re show you’ve probably watched someone livestream before, whether on YouTube, Instagram,…
Did you know that 19 per cent of small companies struggle to increase their engagement and grow more followers on social media? Furthermore, almost every 2 in 3 business owners and managers…
Customers today have multiple devices and interact with brands across multiple channels. Gone are the days of the linear consumer journey. Google understands that the customer journey landscape has changed, which is…
Let's get right down to it, shall we? When it comes to the world of online dating, there's one app that reigns supreme - Tinder. People around the world know its name…
Instacart’s marketplace has recently become a great opportunity for many retail brands who are looking to drive traffic and more importantly, boost sales for their business. The Instacart feature has many benefits…
Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders…
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. With…
On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content…
2022 was the year that influencer marketing became a prerequisite. An industry now worth around $21.1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s…
Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted…
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right…
I’ll show you how great I am. You show me how great I am. Which do you prefer? Marketers spend billions persuading us that they’re the next hot thing, that we…
