Diamond marketing: ‘Diamonds are forever’. But they weren’t eternal in the first place. Diamonds, as we know today, has constantly been re-imagined by the industry’s relentless and savvy marketing efforts since the…
The rise of ad blocking puts users back at the front You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers…
It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the…
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking – they really think I will buy one of their watches just because of Travolta?…
Instagram for brands: lifestyle vs. product content Two interesting posts from – as usual – DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At…
Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so…
Well-played Halloween ads of all time. Halloween is not just for kids and those who love cosplays. For brands of all industries, it’s the time when they prove that they are more…
Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people? Coca Cola, the…
When billboards try to look like something else, it’s either a Eureka! moment, or a big fiasco. Remember The Economist’s Bulb, or the more recent Absolut New York campaigns? Amazing. Sky, instead,…
