Imagine this: a potential customer hears about your business, they search for you online, and within seconds, they form an opinion based on what they find. This is the power of your…
Instagram, since its birth in 2010, has evolved from a simple photo-sharing app. It’s now a comprehensive platform for businesses, influencers, and everyday users to express, engage, and connect. It’s forecasted that…
We spend a huge amount of time on social media today. In fact, research shows we spend roughly 2 hours and 31 minutes every single day on social media platforms. Savvy businesses…
Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. We’re show you’ve probably watched someone livestream before, whether on YouTube, Instagram,…
Did you know that 19 per cent of small companies struggle to increase their engagement and grow more followers on social media? Furthermore, almost every 2 in 3 business owners and managers…
A social media marketing strategy is a roundup of everything you plan to do and accomplish on your selected social media platforms. This includes everything from your goals, who your audience is…
Social media for luxury brands is one way where luxury digital marketers can reach and interact with their loyal followers. Luxury brands can promote their products and advertise new offerings to a…
In 2021, TikTok celebrated a significant milestone, as it reached one billion active users. The news was announced in a press release in September. One of the main reasons why TikTok has…
Since its inception in 2016, the TikTok platform has grown tremendously. Statista said the average number of platform users in 2021 was 78.7 million. A social media channel can be a valuable…
It seems that Instagram has made its decision. It is going to change…or update! The ranking algorithm is changing and now, so does the viewing! Adam Mosseri, Head of the Social Networking…
Every social media platform can benefit from some form of marketing strategy, including WhatsApp. WhatsApp marketing is a type of messenger marketing that promotes a brand through this channel. It’s little bit…
Whilst many of us thought that Tiktok would only remain popular during the duration of the pandemic, it’s proven otherwise. The popular social media platform rose to power during COVID-19 when many…
