Why take an Agile approach to content creation? Agile – depending on who you are or what you do, the word could have different meanings and interpretations. However, every person who embraces…
Integrating CSR in digital marketing strategy To what extent does a corporation owe their success to society? Are they obliged to give back to the community at all? Corporate Social Responsibility is…
Why is hashtag hijacking a marketing gamble? There are some good reasons why hashtag hijacking can be considered as a bad marketing move. It’s not only unfortunate for those whose hashtags being hijacked…
Should B2B companies use Pinterest, Vine and other social platforms? General Electric, who successfully capitalised on their ‘’inner geek’’, is now the role model for many B2B companies when it comes to…
Restaurants, food and Social Media Recently, we have seen the rise of food blogs, internet gastronomes and some bizarre food trends. (Look at ‘Muk-bang’ that live-stream girls eating food in South Korea.)…
Using Tumblr for marketing? In our last blog post, we brought the tragic news about how Facebook will eventually lose its ‘unchallenged’ status in the world of social media. It is a…
Can Science Be Sexy? – General Electric, Wellcome Collection & Deep Sea News on Social Media Chemistry, physics and their cousins weren’t my cup of tea back in school. Society often associates…
‘Social media is about social science, not technology’ – @briansolis This infographic lays out social commerce routed in social psychology. Today, shopping and social cannot be separated. Almost 81% of SMEs use…
The Gender Gap in Social Media Women are dominating social media platforms. Currently 76 percent of women in U.S. use Facebook, compared with only 66 percent of male. Ok, maybe not so…
Forget Facebook and Twitter. In other words, step outside your comfort zone. Let’s talk about Instagram, Tumblr and Pinterest. If you have them already, good for you! But are you using them…
“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences…
The Weekly Infographic: Recent Tech Company Acquisitions Facebook’s purchase of WhatsApp at $19 billion seemed to be ridiculous and somehow unrealistic. But Mark Zuckerberg and his team are very much convinced of…
