Halloween isn't just about fancy dress and sweets; it's a prime opportunity for eCommerce brands to capture attention and drive sales! With global spending soaring into the billions, this spooky celebration has…
The fashion industry has always been a leader in innovation - continually pushing boundaries and challenging the status quo. Today, AI, VR and AR in luxury fashion is undergoing a significant transformation…
Ever landed on a website that seemed to know exactly what you wanted before you even clicked? That’s the power of personalisation. But it’s not just about throwing a user’s name on…
Imagine this: a potential customer hears about your business, they search for you online, and within seconds, they form an opinion based on what they find. This is the power of your…
Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the…
A social media marketing strategy is a roundup of everything you plan to do and accomplish on your selected social media platforms. This includes everything from your goals, who your audience is…
Pinterest has long been seen as every DIYer’s bible. It’s a creative hub for sharing content and ideas, and then building visual boards to inspire your next big project. From planning your…
Augmented reality is a type of technology that’s increasing in popularity, so much so that Facebook announced new AR video call filters for its user. The Spark AR feature enables video call…
The world of augmented reality (AR) is growing at a rapid pace – both Facebook and Snapchat have already started creating AR experiences for their own apps. It should come as no…
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that…
Social selling is the term given to selling online through social media. It’s a far more streamlined approach and, thanks to recent innovations such as chatbot checkouts or autofill for payment and…
It’s an age old question, but it still bears asking, just how do you engage customers in retail? Especially now, given that the previous ways in which you would have attempted this…
