For many businesses, Black Friday is not just a sales event - it’s the sales event. It’s the moment when online stores can rake in a huge portion of their annual revenue…
Ever landed on a website that seemed to know exactly what you wanted before you even clicked? That’s the power of personalisation. But it’s not just about throwing a user’s name on…
“Marketing is no longer about the stuff that you make, but about the stories you tell.” ― Seth Godin As marketers, we use storytelling to help customers understand our products. We use…
Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media…
Storytelling grabs people’s attention, which is why brands are adopting this approach. During the ongoing global pandemic, companies that are utilising storytelling successfully are able to connect their brand’s message with the…
To blog or not to blog. That is the wrong question. The right one should be: is your blog visible at all? And replace blog with website, e-commerce or even social media.…
