A few years ago, mobile became the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must…
Mobile ecommerce, otherwise known as m-commerce, is thriving at the moment. This is a form of online shopping that happens on a mobile device. The mobile ecommerce market size reached a value…
Gen Z is broadly defined as the 72 million individuals born between 1997 and 2012. When it comes to marketing to the Gen Z audience, the generic marketing strategies and approaches that…
New technologies are opening different doors for retailers and entrepreneurs are full of interesting ideas. According to GEM national report , more than 100 million startups are launched every year, which is…
2022 was the year that influencer marketing became a prerequisite. An industry now worth around $21.1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s…
The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly…
The latest digital trends in beer marketing As hot days have FINALLY reached the UK, we see almost every large grocery chain are clearing up a corner to get ready for the…
The death to Instagram’s organic reach Instagram has arguably been one of the most celebrated social media networks for brands to reach out their audience. And those who are not on Instagram…
Meerkat: From a viral sensation to pivot It was exactly one year ago this time, the Internet was raving about the one of the most buzzed social networking apps. From the Entrepreneur…
FinTech’s battle against the old Digital disruption is sweeping the UK finance industry, as the country has seen an exponential growth of FinTech businesses from a handful number to around 61,000 since…
Hamburger menus: a brilliant solution to smaller screens? Whether you call it hamburger or sandwich (or pulled pork bun?), it essentially refers to a ‘list icon’. It is generally used as a…
The remaking of newspaper industry If it’s true that social media has virtually revolutionised how we interact with one another, then it is no surprise that the way in which we consume…
