For many businesses, Black Friday is not just a sales event - it’s the sales event. It’s the moment when online stores can rake in a huge portion of their annual revenue…
If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of…
What message are we sending young (wo)men when they see these video games characters: (Mortal Kombat characters) How about these: (Lara Croft 2013, Ellie in The Last Of Us, Tracer in…
Why is hashtag hijacking a marketing gamble? There are some good reasons why hashtag hijacking can be considered as a bad marketing move. It’s not only unfortunate for those whose hashtags being hijacked…
Emotionally-engaging branding is ‘‘a highly effective way to cause reaction, sentiments and moods, ultimately forming experience, connection and loyalty with a company or product on an irrational level’’ (Smashing Magazine). What is…
Well-played Halloween ads of all time. Halloween is not just for kids and those who love cosplays. For brands of all industries, it’s the time when they prove that they are more…
