There are between 12 and 24 million eCommerce websites across the world, and they all need to be managed on a suitable platform. There are seemingly millions of different considerations when it…
Fashion saw incredible growth across all categories in 2023. As per the Lyst Index, the hottest luxury fashion brands for Q1 of 2023 were Prada, Miu Miu, and Moncler. Prada, for example,…
The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of…
On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content…
Design, in its many myriad forms, as a mirror to the cultural and political climate is not a new idea. From architecture to fashion, all forms of creation are in some way…
2022 was the year that influencer marketing became a prerequisite. An industry now worth around $21.1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s…
Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted…
The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly…
Magento has become something of a platform pacemaker. And the latest in a series of game-changing launches came a couple of weeks ago, in the form of Magento Commerce Starter Edition. The…
Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and…
Social media has become an incredible marketing tool. It allows you to build brand awareness, influence prospects, and drive returns at every opportunity. It is now a crucial place to build relationships…
Back in 2013, Business of Fashion published an interview with Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think. Discussing the fashion…
