
A few years ago, mobile became the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must…
Karolina is an account executive and content writer for Appnova. She loves to write content based on current e-commerce, social media and marketing trends and provide insight in the fields of customer care as well as fashion and beauty sector.
A few years ago, mobile became the preferred way of web browsing over desktop. There is no doubt that we are surrounded by smartphones and optimising for mobile is an absolute must…
With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs,…
With a new year come new trends in the world of retail and eCommerce. This time, many of them were brought by innovative technologies that have thoroughly changed the ways consumers browse…
In a highly competitive world of retail, brands are constantly looking for the ways of improving their marketing strategies in order to attract new customers and keep them coming back for more.…
Data Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, as machine learning and other technologies significantly improve efficiency…
In June 2019, one of the top eCommerce players hosted their annual conference, inviting partners from all over the world to discuss what the future of eCommerce is likely to bring us.…
Ecommerce businesses can take advantage of new technologies such as artificial intelligence and machine learning to find scalable solutions and improve their performance, leading to a long-term success. The impact of AI…
Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers.…
Thanks to the technical advancements, online retailers can now offer something more than just shopping. Buyers use the shopping experience to determine their purchasing decisions, that is why it is so essential…
Social commerce keeps growing and helps brands drive conversion through their feed. Shopping on Instagram is not something new anymore. With more than 800,000 shoppers using Instagram every month, some brands have…
In the world of evolving technology, there are many aspects of eCommerce, where Artificial Intelligence steps in. Consider advancements, such as machine learning, natural language processing and visual recognition, which are currently…
When it comes to choosing the right eCommerce platform for your store, there are millions of different considerations that need to be taken into account. Online shopping is becoming more popular than…
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