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Daniele Mogos

Daniel is a designer and art director living and working in Italy. He is a passionate content writer, fueled by his interest in technological advancements and the evolution of the marketing industry.

Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

July, 7, 2014 0 Comments By Daniele Mogos Reading Time: 2 minutes

As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even…

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Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

May, 18, 2014 0 Comments By Daniele Mogos Reading Time: 3 minutes

A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012,…

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Despite what you sell, Tumblr is good for your business. Very good.

Despite what you sell, Tumblr is good for your business. Very good.

April, 8, 2014 0 Comments By Daniele Mogos Reading Time: 3 minutes

We work in different sectors, with different clients, with different needs and different ideas of how a website / social media campaign / eCom should be like. Some of our clients wear…

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Christmas eCommerce: Keep it merry and stress-free!

Christmas eCommerce: Keep it merry and stress-free!

December, 16, 2013 0 Comments By Daniele Mogos Reading Time: 3 minutes

Research has shown that almost 56% of British consumers will be spending nearly half of their Christmas eCommerce shopping online this year. Others have also estimated that 8 out of 10 consumers…

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3 reasons we are VERY excited – app can change EVERYTHING!

3 reasons we are VERY excited – app can change EVERYTHING!

September, 25, 2013 0 Comments By Daniele Mogos Reading Time: 2 minutes

Now that we have your attention, we would like to say that said app is great, although we really don’t know if it will change everything forever. But yeah, it’s a great…

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The End of Everything / Footballers on Instagram, $38,000 designer bags, extreme luxury and tigers in Dubai.

The End of Everything / Footballers on Instagram, $38,000 designer bags, extreme luxury and tigers in Dubai.

August, 15, 2013 0 Comments By Daniele Mogos Reading Time: 3 minutes

‘You see it’s broke nigga racism That’s that “Don’t touch anything in the store” And this rich nigga racism That’s that “Come in, please buy more” “What you want, a Bentley? Fur…

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McDonald’s trying to be a luxury brand? Capitalism, minimalism, decadence and French fries.

McDonald’s trying to be a luxury brand? Capitalism, minimalism, decadence and French fries.

August, 5, 2013 0 Comments By Daniele Mogos Reading Time: 2 minutes

Is McDonald’s trying to be a luxury brand? What is happening to McDonald’s? Is the brand going bananas, or is it about to make the smartest move ever? The facts: From RocketNews24: ‘McDonald’s…

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Web Design Now: Digitise EVERYTHING

Web Design Now: Digitise EVERYTHING

May, 22, 2013 1 Comment By Daniele Mogos Reading Time: 2 minutes

‘All art is quite useless.’ ‘It is a very sad thing that nowadays there is so little useless information.’ Oscar Wilde There are plenty of useless things in the world, in our…

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R.I.P. Tumblr or: How Yahoo! Just Killed the Kids’ Favourite Social Network.

R.I.P. Tumblr or: How Yahoo! Just Killed the Kids’ Favourite Social Network.

May, 19, 2013 0 Comments By Daniele Mogos Reading Time: 2 minutes

We still don’t know what will happen to Tumblr, but history teaches us that whenever some big label signs an underground indie banjo player, things are going to change, and suddenly everything…

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Social Media in the Pharmaceutical Industry, Part 2 / Less Tavor, More Tumblr. Or, Think Outside the (Pill) Box.

Social Media in the Pharmaceutical Industry, Part 2 / Less Tavor, More Tumblr. Or, Think Outside the (Pill) Box.

April, 2, 2013 0 Comments By Daniele Mogos Reading Time: 2 minutes

I was having a “Sunday Roast Social Media Conversation” the other day, trying to explain to a friend my views on the beauty of medicine, and the importance of aesthetics in life;…

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Burberry, the £4.95 billion business that doesn’t know how to take interesting pictures of London.

Burberry, the £4.95 billion business that doesn’t know how to take interesting pictures of London.

February, 25, 2013 0 Comments By Daniele Mogos Reading Time: 2 minutes

Back in the 1980s, people used to visit exotic places and take a gazillion pictures with big black squared point-and-shoot cameras, then come back home, invite people over, give them crackers, salty…

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Facebook Graph Search: a guide for brands and Page admins. Plus, everything you did before will be used against you.

Facebook Graph Search: a guide for brands and Page admins. Plus, everything you did before will be used against you.

January, 15, 2013 0 Comments By Daniele Mogos Reading Time: 3 minutes

Remember when Facebook was just the coffee in our lives – you use it three or four times a day, during the break, and you quite enjoy it, even if it makes…

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