For many businesses, Black Friday is not just a sales event - it’s the sales event. It’s the moment when online stores can rake in a huge portion of their annual revenue…
Every fashion brand needs a good marketing strategy to help it stay ahead of its competition. With the global fashion eCommerce industry expected to reach $1.2 trillion by 2027, a good strategy…
The way most people now look for inspiration ahead of the new year is by following the advice of fashion influencers. In fact, 92% of consumers trust an influencer more than a…
When it comes to rebranding, it’s important to get it right. You are essentially changing the business image and the face of your company that your user’s associate with you. Businesses need…
In today’s digital age, luxury brands can no longer solely rely on their origin story, nor on their longevity to maintain their status. With the advancement of technology and, of course, social…
Imagine the following scenario: You’re looking over your flat when you realise it looks rather empty Hmm, maybe I could use a new sofa in the corner, you think But, because it’s…
While there’s no one thing you can do to lead your brand to conversion after conversion, a close second is optimising your homepage so it becomes the best eCommerce homepage with the…
Did you know that 27% of small businesses don’t have a professional website? What about the fact that 75% of users make judgments about a company’s credibility based on their website’s design?…
No matter what happens in the world, it seems that we’re always going to have commerce. After all, we’ve long passed the days of the barter system; today, it’s all about buying…
The word, tradition, and its variants can be a bit tricky because of what they imply: something long-established that comes with special significance. Because of this, efforts to change something that’s viewed…
eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your…
A lot of people think of marketing as a singular venture that’s approached uniformly across businesses, albeit with a few differences derived from industry. They think that, because the end-goal with marketing…